Transport options to Mazatlan?

I am going to Mexico this year and probably will be most of my time in Mexico City and Quintana Roo, spending time in Cancun beaches. But then I heard of Mazatlan and how it is a really interesting place to be seen so I am thinking to somehow ad it to my list. I have no idea anything about this city, not even how to get there. Providing me an info about this matter would be nice, thanks.

Ah it is gorgeous city all wrapped in palms and filled with sand beaches located on the Mexico's Pacific coast. I have not enough words in my vocabulary for praise neither time to tell you all so I will just try to explain you how to get there. Every way of transportation is in option, meaning plane, bus, car, ferry. Only thing that I am not sure of is how frequent flights to Mazatlan are, because they are trying to keep this area quiet. Taking a luxury bus from Mexico City or Guadalajara will for sure take some of your lifetime approximately it is a 10-20 hours ride, heh.